Here’s a question to Facebook Page admins: Remember the CTA Button that Facebook was urging you to add on your Page? If not, now is your chance to go to the Pages you manage and set it up. Why? Because Facebook announced it will now start tracking whether people are clicking on it.
So far, Facebook has been prompting admins to set up a Call-To-Action Button in order to get fans to act and possible convert. The available actions that fans could do, are to book tickets, call a business, contact a business, send a message, use an app, shop, sign up, or watch a video.
The problem was, that even when admins set up the corresponding call to action, no one could actually measure the click through rate. The only way admins could do this was to tag their urls, and look on Google Analytics, to see the results.
But now, this is changing. As Matt Navarra from The Next Web first reported, Facebook has started tracking how may people actually click on your Page’s CTA button. The numbers will now appear on the Insights section of your Page, along with the rest of the statistics.
Facebook has been updating many of its features lately. It has not been particularly active regarding this feature however. In July, the option to Promote a CTA button, amplifying conversations to specific target demographics.
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