Social media are a powerful way to disseminate information and especially important to help spread emergency messages, such as amber alerts for missing people for example. Facebook does already broadcast missing-person alerts in several countries across the globe – US, Canada, The Netherlands and South Korea. Now, the UK will join the list.
Also Read: Facebook Brings AMBER Alerts To Newsfeeds
In a new partnership with UK charity Missing People, Facebook announced it will now start to send missing child alerts in the UK:
We will harness the power of the social media giant’s community when a child’s life is believed to be at immediate risk.
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Facebook will be using new targeting technology to “target alerts to specific geographical areas.” These alert posts will look like any other, but will have the name and picture as well as other information that might help the public to recognise of the missing child. Shares will increase the post’s visibility.
An alert will only be triggered if the National Crime Agency assumes that the missing child’s life is in danger.