Social media are fast becoming a major part in the coverage of live events, and all social networks are looking at ways to take advantage of this, slowly launching features that will allow users to follow events as they happen.
The huge amount of user-generated content that is produced during events is one reason, as is the immediacy of the medium itself. Twitter has always been on the forefront of live event coverage and is slated to become even bigger when it’s “Project Lightning” is released. Snapchat has the Our Story feature… Now, Facebook wants a piece of the pie.
Facebook has released a new live event feature consisting of a feed that curates all the public posts and conversation about specific events. The feature has been put on the test at Lollapalooza, with users being able to see everything about the festival as it happens, without relying on other news-gathering means.
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Facebook hasn’t made a big deal about this feature yet, as it is just being tested. Users can find it within Place Tips which was launched a while ago. It was created to give users up-to-date information about their location, directly to their News Feeds.
A Facebook spokesperson explained:
“Lollapalooza experience is just one of the many ways Facebook is trying to help people get the feel of an event when they’re not there.”
Depending on how things pan out at Lollapalooza, the feature could be rolled out more widely for other events.