Events on Facebook are used by over half a billion people each month, so Facebook has every reason to give them more attention and work on improving them That’s why the company is now starting a new feature for people who just can’t get enough of events.
Featured Events is rolling out to iOS users in 10 U.S. cities from yesterday. Users in Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York City, San Francisco and Washington, D.C. will be able to see Featured Events at the top of their event list. The Featured Events are curated by a special team at Facebook itself and will suggest to users the top events in art, family, fitness, food & drink, music, sports and more.
You can think about it like a weekend or weekly digest of cool stuff that you can do in your city,
explained Facebook Events product manager Aditya Koolwal in a recent TechCrunch article. Other events features are already available on Facebook – Suggested For You, or Popular With Friends. They both look at user interests and what friends are interested in and suggest events.
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Featured Events will not be influenced by ads, but teams of curators will look for the best events for people to attend in their city. Of course this is quite a challenge, especially since Facebook does not want to be accused of gaming the system as it was with Trending Topics. Either way, it’s an interesting idea. Let’s see how it will pan out. It will probably be rolling out to other cities soon.