What’s a month with no NewsFeed update? That’s right, it’s a month without meaning. This time, Facebook gives even more power to its users. Brands better be careful, as the social network will now be asking its members what they want to see on their home page.
Facebook‘s latest crusade is all about improving its home page. The update will be rolling out during the following weeks both on iOS and Android. What Facebook promises here is a brand new experience for each user.
First of all, users will have the option to prioritise Friends and Pages they want to see updates from. Much like having a group of “Close Friends”, the social network wants to make sure you don’t miss an update when it comes to the accounts you consider important.
Users can access this option by going to Newsfeed preferences and tapping on the profile picture of a friend. You will then see any new stories they’ve shared since your last visit to Facebook at the top of News Feed, with a star in the top right of their post.
The second change is particularly interesting for brands. Facebook will now offer a series of Pages suggestions to its users, based on which pages they have already liked and their respective content. This way, the social network guarantees that you will always find interesting content to engage with and share.
Last but not least, users will now have the option to follow and unfollow pages cumulatively. In the latest update users will see a list of the top people, Pages and groups that they’ve seen in their NewsFeed over the past week, and choose to unfollow any friend, Page or group.
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