Facebook Renews Its Fight Against Clickbait

by • August 9, 2016 • FacebookComments Off on Facebook Renews Its Fight Against Clickbait2977

Even though we all hate clickbait, we still fall for its sneaky tactics. It still exists and it still drives a huge amount of traffic. Facebook hates it too, and declared war on it about two years ago. It hasn’t really been able to do much it seems. But the social network has renewed its fight again spammy clickbait tactics with a new strategy.

Clickbait draws a lot of traffic away from Facebook, but it does so for short amounts of time. Facebook knows this and therefore has penalised stories with short visit times.

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This way of doing things hasn’t been able to stifle the practice though, and Facebook is now updating its algorithm to filter out content based on its title. Facebook explains what it looks for in these titles,

If the headline withholds information required to understand what the content of the article is; and … if the headline exaggerates the article to create misleading expectations for the reader.

A specific publisher, website, domain, server etc that repeatedly offends in this was will be identified and penalised. Their content will then appear lower in the News Feed. As soon as the source “cleans up its act”, its content will not be penalised anymore. The system is automated, but it had to learn manually. Facebook set up a team for this purpose – going though thousands of posts and categorising them.

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So, if you are annoyed by misleading and vague titles like “You’ll Never Believe Who Tripped and Fell on the Red Carpet,” or “Apples Are Actually Bad For You?!” you can soon rejoice in the knowledge that you won’t be seeing them a lot from now on. At least not on Facebook.

Image credit: Mashable.com


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