In November, Facebook announced that it was launching a new way for Page managers to keep up with engagement on different platforms – a unified inbox for Facebook, Messenger, and Instagram on Pages.
Since November, many users have had the ability to use the feature on their mobile devices through their Pages Manager app, but it has now been seen on the web as well. At the moment, it also seems to only be available to users in the United States.
Twitter user @MosheIsaacian who spotted the feature said that it also allows you to flag posts to deal with later by labelling them as “follow up,” or label others as “done.” Also, it allows you to easily access all interactions on all three platforms and respond to messages, comments, posts, reviews, wherever relevant. All of these, were not announced with the previous update in November. Also, at the time, Facebook hadn’t announced when it was going to introduce the feature to other devices.
Gif demo: pic.twitter.com/3cjBmD7eeR
— Moshe Isaacian💡 (@MosheIsaacian) February 27, 2017
From screenshots of the new feature, we see that Facebook has clearly labeled each platform’s own inbox, which should make it very user-friendly. I mean, it has to be. If it isn’t, it will be more of a hindrance than a help. Facebook wants to add other engagement types to the unified inbox, so it really needs to make sure the interface turns out intuitive. If there’s one one feature that’s lacking, it’s the ability to post on Instagram on desktop
As to whether or not the unified inbox will be available to all users, and not just Pages; there’s no word on that yet.