High-quality, engaging photos often increase the performance of ads, particularly in News Feed. And now, through our collaboration with Shutterstock, it will be easier for businesses to integrate beautiful photography into their Facebook ads.
In the coming weeks, marketers will have access to millions of images from the Shutterstock library — at no additional cost. Shutterstock’s images are commercially licensed and available for use in all Facebook ad formats. Thanks to Shutterstock’s API and search capabilities, these images will be fully searchable and accessible directly within Facebook’s ad creation tool.
Starting today, it’s also getting easier for businesses to create multiple ads simultaneously. When creating a group of Facebook ads, our new image uploader allows people to select a range of Page photos, images from previous ads and Shutterstock images. The ability to simultaneously upload multiple images means advertisers can now create multiple ads at one time (with multiple images) for a single campaign, and test images to increase performance of their campaigns.