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Facebook Newsfeed Survival Guide

by • October 30, 2014 • Experts Talk, FacebookComments Off on Facebook Newsfeed Survival Guide7287

It’s no news: In Facebook, you have to pay to play. With all these newsfeed changes it’s really hard keeping up with what works and what doesn’t. In addition, Facebook‘s preference on friends’ posts rather than these of brands are detrimental to your reach.

Also Read: Optimize Your Facebook Images For Newsfeed, Not For Your Page

There are, however, small steps you can take towards improving your content’s reach. In the lines that follow, we list 4 tips that you can use now in your posts. You shouldn’t forget, though, that great results require patience, so don’t expect to see your reach surging from day 1.

1. Avoid shortened links and photos

When you want to generate traffic to your site, then opt for link preview. As the latest newsfeed update against click-baiting suggests, posting an image with a link to your website will cause your post to be ‘black-listed’ by Facebook. To fight this, you should share your link, and choose the appropriate image from the snippet that will appear. Facebook will instantly ‘white-list’ it.

2. Post when no one is posting

Doesn’t really make sense right? Well, here’s the deal. It’s awesome to post when your audience is online, but that’s pretty much what others do, too. This means that there’s clutter in users’ newsfeed and it may be difficult to stand out from the crowd. Apart from publishing on your regular, prime-time hours, why not schedule some posts during off-peak hours?

3. Optimize your images

It’s the sad truth: As hard as you try to make your page look beautiful, most fans won’t even visit it. Instead, they will see your updates on their newsfeed. It’s an absolute necessity to have newsfeedoptimized images – you can see how you can do it here. In addition, mobile audience is growing every day, so keep in mind that you don’t aim only for desktop optimisation, but for mobile as well.

4. Show appreciation

It’s an unwritten law that the content you share should not be revolving around the ‘me-me-me’ principle. Each time you find interesting content from other sources, do share it directly from the page you took it from. This kind of appreciation will rarely go unnoticed and there are high chances you will be introduced to wider audience as well.

Do you have anything to add to the list?

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