With Viber paving the way with in-app games for all its users, Facebook hopped on the opportunity bus and started quietly rolling out its first game to be enjoyed entirely within its Messenger app. Keep reading to discover the details.
It all started in April, where Facebook announced big changes coming to Messenger, during its F8 conference. In fact, the social network took a brave step and opened its API to developers. The first in-Messenger applications that debuted was Giphy, an app that lets you sent animated GIFs and Bitmoji, which lets users create their own personal emoji to sent along with their messages.
While these two apps were the the first examples which demonstrated the integration between third party apps and Messenger and they were merely the beginning. During the past few days, Doodle Draw, a reminiscent version of “Draw Something”, Zynga’s huge hit back in 2012.
Although it’s not clear whether Facebook will earn some kind of commision for each Game or App installed on its Messenger platform, it’s true that extensions to the service will only open new doors for opportunities for the social network.
What’s at stake? Data protection of course and making the platform reliable and stable when loaded with third part apps. Let’s see how Facebook will tackle those challenges.
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