Facebook Messenger opened its API for developers to create exciting apps that integrate with the platform. But F8 had many more surprises regarding Messenger, this time, for Businesses.
Also Read: Facebook Messenger As A Platform
With the rise of social media, customers turn to the available platforms to communicate with brands. It’s not a secret, that social networks have become a key player for customer services teams to participate in everyday conversations with customers and prospect buyers.
David Marcus, Facebook’s head of messaging products announced Businesses on Messenger, a platform which enhances communications and interactions between people and businesses.
For instance, upon completing a product purchase, users will get to opt-in to receive updates from the brand through Messenger. Such updates could include order confirmations and shipping status updates. Moreover, Marcus said that users will be able to perform basic actions like modifying, tracking or returning an order.
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This communication will appear as a single ongoing thread between the brand and the user.
The Messenger business feature is scheduled for launch during the upcoming weeks with partners like Everlane and Zulily. What do you think about this update? Share your opinion in the comments section below.
Images courtesy of Facebook