Facebook is fast making it easier for “businesses of any size to easily connect with the people in their area.” One way to do this, is through Local Awareness Ads. Now, the company is launching an update to Local Awareness Ads for businesses with multiple locations.
Local Awareness Ads allow local businesses to target audiences within a specific radius around their local store locations. But what about businesses with many locations? Do they have to create new ads for every location? Nope. Facebook is launching a new tool that makes it easier for businesses with multiple locations to dynamically target people near each location.
Any business using Locations for Pages – a Facebook tool that helps businesses manage their multiple locations – can now create Local Awareness Ads that update dynamically according to where a particular person is. So if you are in a specific part of London, you’d get information about the London branch of a particular business that is closer to you.
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Ad copy, links, and call-to-action buttons are all dynamically localised for you. So, people in Soho London would see “Let’s do brunch at in Soho” whereas people in Dulwich would see “Let’s do brunch in Dulwich”. “Call now” buttons re-route to the correct telephone number, whereas “Get directions” buttons send people to the closest location. So, information in the ads is hyper-local.
A business that would like to advertise in this way also get location-based reporting, so that performance can be managed across locations. The whole idea is to help businesses advertise more efficiently. This new tool is currently rolling out on the Facebook API and will be available on Power Editor very soon.