Facebook has been known for its efforts to bring internet access to countries in the developing world. However, its initiative doesn’t stop there, as it has just released a “light” version of the Facebook app, designed for low-end Android devices.
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The app is designed having usability and efficient mobile consumption in mind – in fact, the app is only a 252 KB download and will work in areas with 2G networks or low connectivity whatsoever. Its set of functionalities is relatively limited, however, it offers the very essence of Facebook. Users can message friends and have group conversations , get notifications when friends like and comment on their posts, see what their friends are up to and share updates and photos .
Emerging markets have been of particular interest to social media networks, as they offer huge potential for further reach and audience acquisition. Last week, Twitter acquired ZipDial, a mobile marketing company that will help it grow its users base.