We knew this was going to happen at some point – it actually makes a whole lot of sense. If broadcasters are going to start using Facebook Live for shows, Facebook will have to monetise them somehow, right? Right. And that’s exactly what Facebook is doing – testing commercial breaks during live broadcasts.
This is of course the first time that Facebook has done something like this, but with the amount of money it’s handing out to get broadcasters and celebrities on board, it was only a matter of time until it did. Again, it’s only being tested at the moment. As confirmed by Facebook itself though, it is “running a small test where a group of publishers have the option to insert a short ad break in their Facebook Live videos.”
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And if Facebook wants to make money on the long term – and share that revenue with thirsty content creators – it will have to build a good money-making machine and then get all the details of its revenue-sharing model down. Commercial breaks are part of this. The 15-second ads will appear 5 minutes mid-roll during Live streams, as Facebook doesn’t want people skipping them.
Brands probably don’t want ads running during their videos, so they get to opt out. Publishers who would like to monetise their content can choose what ads they are comfortable running during their streams. They may also decide to turn off ads under certain circumstances.
What do you think about commercial breaks during live streams?