Facebook is Pulling the Plug on Sponsored Stories

by • January 9, 2014 • Breaking News, FacebookComments Off on Facebook is Pulling the Plug on Sponsored Stories6670

Facebook sponsored stories have always been a bit of a story themselves on Facebook. When first launched they received a warm welcome from the community and from advertisers who saw a real “social connection” opportunity in them. However Facebook did not like the recent class-action lawsuit over the use of users’ images in sponsored stories. Today Facebook announced that sponsored stories will be history after April 9, 2014.

Also Read: Facebook Staff Reveals Favorite Hacks For 2013

The announcement came in Faceook’s Ads API Breaking Changes post:

SponsoredStoriesGraphic650

Facebook will sunset the creation of sponsored stories.

Page post and page like ads already automatically have the best social context (likes andcomments) added. You may choose to add share social context by specifying social_prefs=[‘allow_shares’] on the adgroup. Existing page post and page like sponsored stories will continue to deliver, so you must support fetching them.

Domain and open graph sponsored stories will no longer be allowed to be created. Existing domain and open graph sponsored stories will cease to have delivery after April 9.

To sum up, Facebook is not completely cutting off sponsored stories, the existing campaigns will keep on running but you will not be able to create new ones.

What is your overall opinion on Sponsored stories? Do you think they will be missed?

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