How often do you hide or report an ad that has appeared on your News Feed? Often, or not? Well, Facebook’s new algorithm uses this information to do a better job of determining which ads will appear in your News Feed in the future, based on your feedback.
Therefore, if you often report or hide a certain type of advert of a brand, company, or event, etc, Facebook will show fewer ads for this and other relevant products, companies, or services.
But, what does this mean for Marketers?
Basically, an ad appears on your News Feed, because someone has indicated to Facebook that you are the one to whom he wants to show it to. In other words, you have been identified as someone who fits into their target group, and they believe that their ad will suit you.
Facebook, on the other hand, takes this information and determines the best adverts to show, trying to be as relevant as possible to any user’s interests.
Then, it’s up to you (the user) to decide if this advert is “worth” your Like, Share, or Comment. The more you interact with an advert, the more you will get of this type/product/company, as your interaction means you are interested in it. When you constantly hide or report specific ads, Facebook will make these ads, and others of the same type, vanish from your News Feed.
So, is this “bad news” for Marketers? Not at all. Why? Well, the algorithm change means that ads will reach people and users that are more willing to interact with them, because they are interested in what a company or brand have to offer to them. So, it makes ads more targeted, and relevant. This means a more effective ad spend. Correct?
What do you think about this development?