Without a doubt, this week’s news is TheFind‘s acquisition from the usual suspect, that is Facebook. That’s right, the social mega-network went on a shopping spree again and bought another company that you may never have heard of.
Also Read: Snapchat’s ‘Our Story’ Goes Local
TheFind‘ is a service that’s been around for 9 (!!!) years and helps users find the right product at the right place and at the right price. TheFind‘s engine searches the entire shoppable web: That’s over half billion products in over half million stores.
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So what’s so interesting about TheFind that made Facebook buy it out? Well, all of the above. TheFind has a solid business with a mature technology and can help Facebook serve timely and relevant ads. As the social network announced:
And if the term ‘remarketing‘ doesn’t ring a bell, then it should. Apparently, Facebook will show ads that correspond to your web journey and are relevant to your interests. Whether these ads will come from some brand’s inventory or the social network’s arsenal (with a commission), it’s still a mystery. For the time being, the only thing we know for sure is that TheFind’s engine will go down in a matter of few weeks.
On to the next one.
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