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Facebook Extends Dynamic Ads To Instagram

by • May 11, 2016 • Breaking News, Facebook, InstagramComments Off on Facebook Extends Dynamic Ads To Instagram6008

Facebook dynamic ads were introduced earlier this year as a new way for advertisers to better promote their products to the right audience – at the right time. Today, after having featured over 2.5 billion products, Facebook is extending dynamic ads to Instagram.

Now that dynamic ads have proven to be a success with advertisers, Facebook feels like the time is right to enable brands to take advantage of their dynamic creative and targeting on Instagram too.

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Instagram ad-spend is predicted to reach $2 billion by 2017 according to eMarketer, and the new dynamic ads will certainly contribute greatly to this.

Now Also Available For The Travel Industry

Since they were launched earlier in 2016, dynamic ads were only available for retail (online and offline) verticals. Today, Facebook is also announcing that dynamic ads will also be available for the travel industry as the company has identified that there was an unmet need for travel professionals to reach more of their audience on the network.

The new vertical will allow travel organisations to target customers based on location and travel dates.

Chief operating officer Sheryl Sandberg has said that more ads were coming to Instagram, but that rather than inserting them willy-nilly, the company would take its time to ensure that the overall user experience is maintained or even improved.

This is great news for advertisers. Facebook promises users that it will not ruin their experience on the platform, which remains the main concern. Sheryl Sandberg, COO of Facebook, explained that more ads will be coming to Instagram, but that the company will take the necessary time to ensure they are introduced in such a manner that “the overall user experience will be maintained or even improved.”

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