Facebook has been announcing some fascinating new features these past few weeks, along with the new, super-potent ad format, which includes up to 3 different products. The surprises don’t end here, as the social network aims to become the only destination for digital marketers who want to increase their exposure – and see their sales go up.
We have already discussed the numerous possibilities which Facebook offers when it comes to targeting an audience. Right now, the social network announced that in the upcoming days it will be offering even more options to create and target audiences and achieve greater click-through rates.
More specifically, a new feature in Ads Manager and Power Editor on Chrome allows businesses to easily build certain kinds of audiences, that is people who visit certain pages, either yours or similar, or people who haven’t visited your site for a while.
In addition to that, you will be able to form special queries that will further help you perform advanced segmentation and automatically build audiences based on past activity history on their website. In other words, you can now base your ads on behavioural analysis of your audience.
According to Facebook, these new features have helped retailers achieve better results and lower the cost of acquisition. Premium jeans retailer Twenty Jeans used Custom Audiences from their website to reduce their cost per acquisition on Facebook by 3X. Impressive right?
Do you use enhanced custom audiences on Facebook?