Also Read: Twitter Announces Video Ads For App-Installs
According to Atlas’ Marketing Manager, Nicole Maraschki, the platform uses something called “people-based measurement” to
What’s really interesting here is that is can also give advertisers “the ability to retarget audiences”. Advertisers use the universal tag to “attribute actions” to their campaigns – i.e. website actions, clicks on specific links, and specific page loads.
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Ms. Maraschki went on to explain that the
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