It was only a matter of time until broadcasters got a whiff of the opportunities that live-streaming presents for them. Of course it may change the way in which we watch the news in the near future, so it could definitely change the ways in which we consume live TV Programs. A good example of how this is beginning to take shape is a recent live broadcast on Facebook, of an infotainment show by E! Entertainment.
The E! Entertainment cable channel streamed a show called “Live From E!” last week, via the company’s website and app, but the network is also “redeveloping” the show for Facebook. According to a Variety report,
‘Live From E!’ has been completely redeveloped for Facebook, optimized for the single-camera Facebook Live viewing platform with the E! News hosts speaking directly to viewers. The set also is getting a facelift, with a new desk to better fit the screen size and a 60-inch monitor to let the digital audience see and hear in-show content such as B-roll, stills, commentary, questions and graphics, in the same shot as the hosts’ discussion.
This might be a really novel idea and to be honest it makes total sense, but it isn’t ready to kill TV just yet. The quality is not the same, and I suppose that most people still find the appeal in their good old TV screen. But, we’re going to be seeing a lot more of it in the next few months, and I think there is a lot of value there to be created.
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Also, this form of content isn’t particularly monetisable just yet. Facebook has admitted (albeit off the record) that it is willing to pay for people to create live content for the platform, but there doesn’t seem to be a clear revenue-sharing strategy in place yet. Of course it is still early days, so we don’t really know what will transpire in the near future.
Either way… will this be “the new TV”?