If you are managing a Facebook page, be ready to see your number of likes taking a dip down. No, you’re not suddenly unpopular, but on March 12, Facebook will start removing “likes” from deactivated accounts.
Facebook announced the operation in a blog post. The company explained that the aim of this operation was simply to “make likes more meaningful” by removing all these “likes” from accounts that are no longer active:
We’re updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts. This change ensures that data on Facebook is consistent and up-to-date.
Thew truth is by removing inactive accounts, Facebook will give page owners a clearer and more objective view on their real audience. Facebook also explained that comments and post likes were already removed as soon as an account was deactivated.
Of course, should a deactivated account be reactivated, Facebook promises that its Like will be automatically re-added to the counter.
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Now you know. If over the coming weeks you see a sudden drop in the number of Likes your age has, you can just reassure yourself by thinking you have only “lost” users that were already gone.