During the Super Bowl millions pick pizza as their favourite game-time snack. And Domino’s, is making it a lot easier for you to get yours. Cue, full-menu ordering from its Messenger bot “Dom.”
Domino’s is one of the first brands out there to allow its customers to order using a Messenger bot. The one in question, the imaginatively named “Dom” has been around for some time. When Dom was launched, Nick Dutch Head of Digital at Domino’s had commented:
We’re delighted to allow our customers to order direct from Messenger – with 1B monthly active people using Messenger each month – it’s the obvious choice for Domino’s. […] Just message pizza – or send an emoji. It really couldn’t be easier.
Now, Dom offers full-menu ordering, right from within Facebook Messenger. You literally don’t have to set up a pre-configured “pizza profile.” All you have to do is message PIZZA to Dom, and the rest is a piece of cake. This certainly gives a whole lot more people the ability to use the bot, apart from Domino’s biggest fans who pretty much order the same thing over and over again.
While Domino’s has been really innovative – and even had Pizza ordering via Twitter back in 2015, the problem was that you had to set up a specific order that could be triggered with a button.
Despite it being a bit of a hassle for customers, Domino’s system allowed them to order pizza with one click, on anything – an Apple TV, Google Home, Amazon Echo, Ford Sync, SMS, Samsung Smart TVs, smart watches, an in-app voice assistant, and more. Now, customers simply interact with “Dom” to order whatever they like off the menu. Although this is certainly an improvement, the bot doesn’t support payments, so alas those will have to be in cash.