Since it launched Audio Cards almost 2 years ago, Twitter has been trying out several partners. Last spring, Spotify became the first official music partner so that users could preview tracks directly from their Twitter feed. Then came Rhapsody, SoundCloud, and iTunes. Today, Twitter announced that Deezer, the French music streaming platform, is joining its partner program.
Twitter is all over the place lately, trying to (re)gain users from all kinds of backgrounds and taste. Yesterday the company added Deezer, the leading French music streaming platform, as its latest audio cards partner.
Twitter Audio cards are a useful feature that let you listen to music directly from within Twitter. This will often only be a soundbite, and you will have to click your way out of Twitter to listen to the full song.
The addition of Deezer to Twitter audio cards music partners makes perfect sense. The French platform is already a strong leader in its home market, but perhaps more importantly, Deezer is now finally available in the U.S. as well. Now you can imagine why audio cards are a good asset for them.
Deezer, although less known than its US-based counterparts, hosts one of the largest music collections worldwide, with over 40 million tracks. That’s 10 million more than Spotify!