“In the future everyone will be world-famous for 15 minutes.” Everyone knows this famous quote from Andy Warhol. And today, this is about to become true, as Instagram fame is not just a hashtag away for all of us.
In Belgium, Culture Club, a TV program dedicated to art in all its forms, will allow anyone with an Instagram account to become part of an exhibit at the S.M.A.K., Ghent’s world famous contemporary art museum.
Culture Club has teamed up with Mortierbrigade to install an interactive screen at the S.M.A.K. that will showcase your Instagram photos among masterpieces from Francis Bacon, Marina Abramovic and Andy Warhol.
To take part you only have to add the hashtag #cultureclubinsmak to your next Instagram upload and you could well be famous before you even know it!