Branded stickers and custom emoji have become important marketing tools, especially in fashion. Joining the party, Japanese fashion label COMME des GARÇONS has announced the launch of a new sticker pack app and iMessage app add-on.
We have all probably come across COMME des GARÇONS’s iconic PLAY logo – you know, the one that looks like a heart? Well, if you haven’t, prepare to see it a lot! The Japanese fashion label led by Rei Kawakubo and husband Adrian Joffe, has released a new sticker pack for Apple’s iMessage, or as a separate app altogether. The pack features 24 emoji that are based on the brand’s well-known PLAY logo, all of which have been given a festive feel, in time for the holiday season!
One of the most well-known logos in fashion today, the PLAY heart logo was created by Polish artist Filip Pagowski for the brand. This holiday season, it’ll serve as a way for fans of the brand to communicate festive feelings with their fashion-conscious friends. The sticker pack gives the logo a playful and joyful feel, even featuring a Santa!
You can now download the emoji app from the App Store today.
Stickers and emoji have become great tools for brands to interact with their fans, and many are starting to jump on the bandwagon recently. The Jordan Brand recently released its own emoji, and even Kim Kardashian has her “Kimojis”.