Facebook has been rumored to prepare the launch of its own flipboard-like news reader, but a new report suggest that Facebook is getting fast ready to launch “Paper”, its visual news magazine app with customized recommendations based on your Facebook activity.
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Re/Code reports that this has been a “multi-year effort” by Facebook who has been constantly trying to upgrade its News Feed, most likely to prepare the launch of this new product. And, by the looks of it, it seems almost ready to launch.
Re/Code explains what “Paper” is, but Facebook declined to comment on the matter:
The product is known as “Paper” – according to a source familiar with the matter – and it is similar to Flipboard, a buzzy mobile-focused news reading app. Paper looks to be either a standalone mobile application or a Web experience suited to mobile devices, according to this person. Facebook could launch the app before the end of January, this person said, though the timetable could change.
The efforts are known internally as Project Reader, and are led by Facebook Vice President of Product Chris Cox.
Paper and Flipboard share a number of similarities, according to this person. Both essentially act as aggregators of rich media content, displaying a mix of news stories from publications like the New York Times or the Washington Post, along with status updates from Facebook users — all in a visually stunning “paper-like” format hearkening back to a time before digital devices.
I personally love this kind of personalized online magazines, so I for one look very much forward to this new product. I believe the input of what I do on Facebook could be a great asset into serving me better customized news according to my likes and interests. After all, what you like and who your friends are should be your best recommendation, no?
What about you?
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