But the changes don’t stop here to the social media giant. With its eyes set on becoming the world’s biggest content hub, Facebook is now investing in making every post published more appealing.
Facebook has quietly rolled out a carousel format for posts. This new feature is currently being tested and is on limited release. Certain users have reported getting a pop up each time they try to upload pictures along with their post.
The pop up reads: “Choose images from this website to include in your post, or upload your own. Each image will link to the website.”. In other words, users now have the opportunity to attach multiple images that will all link to separate sections of your website – just like the carousel ads do.
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With Facebook surpassing Google in referral traffic, it seems obvious that the former wants to improve its offering and make its platform the sole destination for both publishers and users that want to find interesting content.