Twitter is a powerful platform, we have all seen examples of it over the past few years. So DDB in New Zealand had an idea: What if Twitter could bring down a king? Not a real one of course, but Joffrey Baratheon, ruler of the Seven Kingdoms in the world known TV series, Game of Thrones.
Also Read: A Game of Social Thrones
Joffrey Baratheon is not very loved among its people (and fans of #GoT) so DDB thought they could do something about it and bring him down, or at least his statue. But for that, they need your help.
Under the canpaign #BringTheKingDown, Twitter users all over the world were invited to bring his 7 meter high statue down. The scene takes place in Auckland and each tweet including the hashtag brought the statue a step closer to its lethal fate.
Here is the video illustrating the campaign:
We see more and more campaigns linking social media and real world activities. What do you think of this?
- The Social Video Starter Guide [infographic]
- Youtube, Google+ and LinkedIn Top Social Referral Traffic
- Oreo Creates Custom Cookies With The Help Of Twitter
More from Creative Campaigns
Facebook is launching several new features to help Group admins keep their groups safe and manage them more effectively.
Twitter is planning to roll out a website that will help teach smaller publishers the ins and outs of producing …
According to a U.S. District Court judge, it's unconstitutional for President Trump to block other users on Twitter as he …