More video to the people! Facebook will now give you the option to stream videos on your TV through popular devices such as Apple TV and Chromecast.
This update marks yet another proof that Facebook is moving towards content discovery and viewership. Facebook is currently competing with Snapchat on daily views, with the latter vying for first place in the video race.
However, Facebook has been approaching various video VIPs and influencers to persuade them to create bespoke content for its platform, and has already enhanced its video suite both on Facebook and Instagram, to offer even smoother experience.
To watch a video from Facebook on your TV, you press the TV symbol in the top right corner of the video you wish to see, and select the device you want the video to stream to. For Live video, users will get to see reactions in real time. Moreover, users can keep on browsing on Facebook, while watching a video on their TV.
By adding the opportunity to stream, Facebook doesn’t only aim to establish authority in the video space, but adds yet another metric to analytics – device streaming. This insight could give content creators better understanding of how their audience consumes their content, and can adjust production accordingly.
It could also benefit Facebook’s 360 videos, as the social network is preparing for its foray into the new crop of ultra smart TVs that offer a truly immersive viewing experience.
Check out more info on the video below.