Meet one of our industry speakers at #BeatTheBuzz! Holly Clarke, EMEA Marketing Manager at Airbnb!
Holly’s been working for Airbnb in London in different roles for two and half years. She currently heads up social marketing for EMEA and has helped to run Airbnb’s EMEA marketing campaigns, since when their logo was still blue bubble writing.
Airbnb has created a strong brand identity in a short space of time, winning The Drum’s Brand Of The Year last year. 2015 was a busy year for Airbnb, and Holly helped launch their first TV ad campaign in EMEA, their first ATL campaign featuring real hosts, promoted their Night At experiential franchise, and even floating a fully functional house down the Thames.
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Her experience comes from being early at social video agency Unruly, where she saw the company grow from 6 to 150 people, and 8 offices globally, whilst running over 500 social video campaigns. By applying this deep knowledge of why people share content, she aims to make Airbnb one of the most talked about and loved brands.