Wigo -literally “Who Is Going Out?” – is an app that helps college students find out where their friends are going to meet up and party, study or do anything in fact.
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Ben Kaplan explained that he had the idea two years ago while being a freshman at college:
I was looking at my friends and how difficult it was for them to get organised and decide on where to meet up and what to do. I thought to myself: there must be a better way.
The app really relies on the network effect. On Wigo, college students can invite other students at a party (for example). They can reply “Go out” – which means they will come or “Don’t go out” – the polite way of saying No. And then they have the opportunity to invite other students to the party, creating a snowball networking effect. Wigo also offers in-app chat messages for users to get organized.
But what makes Wigo really special, what makes kids for wild for the app is that they cannot just download it and use it. They have to really want it and get hundreds to thousands of their fellow students to sign up on a waiting list to be able to “unlock” the app at their school.
Wigo even has “school ambassadors”, college kids who recruit others to sign up for the app until the school hits the magic number to be unlocked — somewhere around 5% of the college’s population.
And all this for what? Well just under a year after its launch, Wigo has already been valued at around $14 million! Crazy world did you say?