It’s that time of the year again! The nominations f0r the Emmys have been announced, and this year has a few surprises. A Facebook Live video has been nominated for an Emmy for the first time!
It might be the golden age of television, but online video is here to compete against TV in a big way. At least in terms of awards, 2017 is a great year for online video, with streaming services Netflix, Amazon and Hulu all getting many Emmys nominations each. However, this is the first year that social video – and specifically Facebook Live – has been nominated for an award. The telethon “Stand for Rights: A Benefit for the ACLU With Tom Hanks” which was broadcast live on the platform, has been nominated for an Emmy for its outstanding creative achievement in interactive media within an unscripted program.
Stand for Rights wasn’t the only Facebook Live broadcast to be nominated – “The Oscars: All Access” also received a nomination for the same award. Also, NBC’s Hairspray Live! received a nomination for Production Design for a Variety Nonfiction, Event or Award Special.
The Benefit Facebook Live video featured a host of movie stars like Tom Hanks, Alec Baldwin, Jon Hamm, Amy Poehler, Paul Rudd, Tracy Morgan, Tina Fey, Steve Buscemi, Tituss Burgess, Sterling K. Brown, and others – and raised more than $500,000 for the ACLU, by using Facebook Live’s recently-added Donate button. The group has been a fierce defender of net neutrality, and a staunch critic of President Trump – and his immigration ban in particular.