Walmart is the latest major retailer looking to expand its digital currency and blockchain strategy.
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With the holiday season approaching, the time has come to put together the perfect multichannel ad strategy. This post will show you how.
Facebook IQ has published four ways in which you can adapt your ad measurement strategy, and run more effective campaigns during the COVID-19 crisis.
Twitter shares three crucial data-driven, and actionable best practices to help you maximize your video ads strategy on its platform.
Google Ads is introducing a bid simulator support for the Target ROAS bid strategy, and a new budget simulator to help you understand how budget and goal changes can impact smart bidding.
If you've access to the LinkedIn Live beta, here are some great ways to use the feature as part of your content strategy.
If you've ever considered using Instagram Stories for business, now's the time. Here's how to make the most out of your Instagram Stories strategy.
Including AI chatbots in your digital strategy improves engagement and support, boosts brand visibility, and increases brand satisfaction. What marketer would turn down technology that helps convert and refine the overall user experience? After all, a better user …
96 percent of Americans have made online purchases at least once, and 51% consider online shopping superior to the offline alternative. For eCommerce merchants who look at getting their share of the continual rise of …
I'm not going to lie... I don't like Snapchat. There have been times that I've used it only because I've had to, but generally it's not one of my preferred social platforms. Saying that though, does …
These days, we talk a lot about influencer marketing and brand advocacy, because they are trendy strategies to generate social buzz. But which of the two strategies should you opt for? Also Read: How To Engage With …
We usually think of social media as a place to express our true selves. And while this is often true on Facebook or Twitter, many of us are not comfortable with doing so on LinkedIn. …
Instagram is definitely one of the platforms with the most potential, nowadays. And ever since it was acquired by Facebook, it has launched many new features to help businesses make the most of its possibilities. Ads, for …
For the last few years, there is a constant need for more and more content, with marketers and brands seeking the right formula for successful content marketing strategies. However, the significant increase of content has …
Have you ever wondered why your social media marketing efforts are not paying off? You have spent a considerable amount of time crafting a social media strategy for your business, but something is amiss. Something …
Podcasting is not new, being around for more than 10 years, with not many changes on the way it works. However, a rise on its demand has been observed through the past years, being popular again …
Yes, you read it right, sometimes losing 30,ooo fans can be a great strategy! This is what Burger King Norway thinks anyway. They decided to get rid of their "fans" who would easily betray them for …
What’s it really like to work in social media? Hootsuite’s CMO, Elina Vilk, delves deep into the current landscape of the modern social media marketer with insights from the company’s latest report.
