80% of Social Media B2B Leads Come From LinkedIn

by • March 31, 2014 • Experts Talk, LinkedInComments Off on 80% of Social Media B2B Leads Come From LinkedIn5057

As social media continues to prove itself as a great sales leads generation too, it seems LinkedIn is definitely the best platform to do so. In fact, 80% of B2B leads generated on Social Media come from LinkedIn.

Also Read: 5 Reasons to Use the New LinkedIn Publishing Platform

The following infographic from Oktopost shows how LinkedIn is much in front of other platforms for B2B lead generation and also gives you a few interesting tips on how to maximize these.

Key Points to Remember

  • 80% of B2B leads on social media come from LinkedIn, far in front of other platforms
  • – Leads on LinkedIn are more likely to convert just after lunch time
  • Groups generate more leads than company pages
  • – The average length of a post that converts on LinkedIn is 248 characters

Check out the full infographic for more information:


Do you use social media for B2B sales leads? What is your experience with LinkedIn?

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