40 Remarkable Tips To Ace Influencer Marketing

by • September 10, 2015 • Experts TalkComments Off on 40 Remarkable Tips To Ace Influencer Marketing9542

Influencer marketing is what it is all about nowadays. The truth is no matter how awesome you get at creating amazing social media posts for your brand, there is – and probably will not be – anything more powerful than peer-to-peer recommendation. And when done correctly, and influencer campaign will do miracles for your marketing.

Also Read: Why Influencer Marketing Is The New King Of Content

Influencer marketing works, no one can really argue with that. But to be really successful, an influencer campaign requires to identify, select, recruit and manage the right influencers, those who are right for your brand. And that should not always mean whoever has the most followers on Instagram, Twitter or YouTube!

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I talked with Sabrina Fenster, the marketing manager over at The Shelf, a NYC based agency specialising in Influencer marketing, and asked her why she believes influencer marketing is key:

Influencer marketing has proven to be one of the effective and sustainable marketing channels for both large and small brands. When executed well, it increases exposure, credibility, sales, customer loyalty, user-generated content, social followings, virality, search rankings, and so much more.

In fact, The Shelf has produced an amazing piece of research, asking 40 PR professionals what they think are the most important elements for a successful Influencer marketing campaign.

The Shelf asked them 3 key questions:

  1. What’s the best way to find the right bloggers for your influencer marketing campaigns?
  2. What types of influencer marketing campaigns are the most successful?
  3. What’s the best way to track the success of influencer marketing campaigns?

Their answers are all in the Slideshare below, but if you don’t have time to go through all of them, here is what we think is important for you to remember:

  • – Start by understanding what your goal really is and look for people that fit your objectives
  • – To find the right bloggers, start by searching who is making the buzz on social media
  • – Don’t neglect the importance of connecting with influencers offline 
  • – Each platform has its advantages and inconvenience. What you must do is adapt your content
  • Always track results: analytics and platform insights will tell you where things went well and when they could have gone better

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40 Top PR Pros Share Their Secrets For Effective Influencer Marketing from The Shelf

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