It’s the time of the month! Awesome book time! And with the holidays just around the corner, this is the perfect time to buy yourself a great book, no?
Now, the 3 books I picked this December are very interesting, as they cover every aspect of social media and marketing, from a global zoom out, and a look back at the industry, all the way to an easy and detailed workbook to put everything into action.
My first choice this month was a book from the fantastic Seth Godin about marketing stories. And I really like this book because it reminds me of what we are really out there for: we want to sell stuff to people. But we don’t want to just ask them to buy; we want to make them want to buy it.
The second book I selected is very different. In her book, Jose van Dijck, retraces the history of the social media industry, from the very first platforms to today. It provides both a very interesting historical review on the rise of social media, but also a critical analysis on how the industry has evolved.
Finally, because this is the last month of the year, I though I would recommend you to check out Jason McDonald’s workbook. In this new edition, Jason looks at what the real opportunities will be for social media marketers in 2017. The book will definitely help you structure your strategy for the new year, and it’s a must-read.
All Marketers Are Liars
|It’s time to embrace the power of the story. As Seth Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.
And if they do it right, we believe them.
The Culture Of Connectivity
The Culture of Connectivity: A Critical History of Social Media – by Jose van Dijck
Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production.
This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author José van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms.
Social Media Marketing Workbook
Social Media Marketing Workbook: 2017 Edition – How to Use Social Media for Business – by Jason McDonald Ph.D.
|Social media is big – really big. Facebook has over 1 billion users, and LinkedIn has over 350 million.
Today’s customers go online to review sites like Yelp and Google+ to check out businesses before they engage. Whether it’s on Twitter, on Instagram, on YouTube, or even Pinterest, your customers are “on” social media and they are talking about businesses, products, and services just like yours.” Small businesses and large businesses alike can leverage social media for amazing free marketing opportunities.
If you think you don’t have time to read, think again. For marketers, knowledge is at the centre of everything we do. These 3 books will give some very useful insight on how your social media should look, in order to achieve your marketing goals.
Enjoy reading them, and let me know what you thought of them.