2015 Social Media Traffic Trends From The Bitly Index [Infographic]

by • May 8, 2015 • Experts TalkComments Off on 2015 Social Media Traffic Trends From The Bitly Index [Infographic]8155

As anyone who has worked in digital marketing or social media management, you have most probably used Bitly, the link-shortening service. Every month, Bitly encodes over 600 million links, and tracks over 6 billion clicks on them. Here’s the Bitly Index and the social media traffic trends from the first quarter of 2015!

Also Read: The Complete Guide To Remarkable Advertising On Tumblr

The first major trend of interest to all of us is that Tumblr traffic is growing fast! In fact, it has “more than doubled” in traffic between Q4 2014 and Q1 2015. Also, unlike other major platforms, Tumblr‘s desktop usage actually rose – by 193% in Q1 2015. It’s mobile traffic rose the least of all – only 3.6%.

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Another major trend in 2015 is that online communities such as LiveJournal and Reddit are making a big impact in terms of traffic. The difference between the two is that LiveJournal‘s traffic grew on desktop, whereas Reddit saw a massive increase of traffic from mobile devices in general (nearly double on mobile with 94.4%, and a 86.8% on tablets).

Twitter might not be doing very well financially (as a company) but the world’s second most popular social network is still growing in terms of traffic. 8.9% overall growth might sound insignificant to you, but it’s not negligible. The platform’s traffic on mobile devices – both mobiles and tablets – rose by over 10% in the first few months of 2015.

If you like our stories, there is an easy way to stay updated:

The most successful platform – Facebook – showed a double-digit traffic increase as well (17.4%), with mobile being the clear winner at over 26%. Tablet traffic also increased by nearly 15%. Not surprisingly, Facebook desktop traffic actually went down 3.3%. We can only assume that as time goes by, this trend will continue. It could be due to changing user-habits (a shift toward mobile devices) or Facebook‘s own growing mobile strategy, but Facebook‘s mobile’s superiority is also tied to it’s integration in most of our communication needs nowadays.

Here… have a look at the numbers analytically.


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