So you want to become a better digital marketer? Well that is the most important step! For the rest, this great infographic will give you the 10 tips to become better at it! Special thanks to Lyubcho for sharing! Please do check out his blog for more great insights!
1. GROW YOUR NETWORK
The world is more connected than ever, so having a strong network is really important. The right connections will not only give you credibility but they will help you find the right employees, professionals and customers. A good network can generate lots of new business opportunities.
Quick tip: Spend 20-30 minutes a day to enhance your social media profiles. Linkedin should be the first to start with.
2. BUILD A TEAM AROUND YOU
Teamwork is important even in digital marketing. People around you can make or break your career. That’s why you should carefully choose the professionals you’re going to work with. The better they are, the more you’ll learn.
Quick tip: Always be on good terms with your colleagues, regardless of the situation.
3. BE WELL-ROUNDED
Some folks probably won’t agree with that, but if you want to succeed in digital marketing you need to be a well-rounded professional. Of course you don’t need to be an expert in every area, but you should definitely be familiar with all of the aspects of digital marketing. Additional skills like design or coding, for example, are a good way to stand out from the competition.
Quick tip: Set aside some time for learning new stuff every day. The more you know, the better marketer you’ll become.
4. TEST, TEST, TEST…
Testing is the best way to improve your marketing skills. Period. And as the “father of advertising” David Ogilvy once said: “Never stop testing, and your advertising will never stop improving.”
Quick tip: Get to know your web analytics tools to the smallest detail. This is the best way to understand what works for you.
5. LEARN FROM THE BEST
Learning from the best is the only way to eventually become better than them. Whether they are big companies like Facebook or Google or just great individual professionals, getting to know their working methods will surely make you a better digital marketer.
Quick tip: Get used to reading a variety of digital marketing case studies. This is a great way to improve your knowledge.
6. CREATE A PERSONAL WEBSITE
This one is probably pretty obvious, but still, a lot of digital marketers don’t have their own websites. And creating a personal website is a must
nowadays. Besides, how are you going to promote someone else’s product if you can’t promote yourself?
Quick tip: If you can’t code, you can always use WordPress and customize it with some premium themes and plugins.
7. STAY INFORMED
Since the internet is constantly changing, it’s crucial to stay up to date with the things that affect you and your workflow. It’s not just following the latest news and trends, but also knowing what your competitors are up to. You should search for information and digest it.
Quick tip: Using an RSS Reader like Feedly is a good way to stay informed about our industry.
8. EMBRACE NEW TECHNOLOGY
The digital landscape is changing rapidly, so you must be aware of new technologies. Track really closely both hardware and software innovations. After some time they may be the new standard and you’ll be one step ahead of your competitors.loyees, professionals and customers. A good network can generate lots of new business opportunities.
Quick tip: Think of the possibilities new technologies create. Don’t wait for them to become the standard.
9. BE ORGANIZED
Organizing your workflow is crucial for your career development. If you’re working with clients, your organized work will make them happy. If you’re developing your own projects, organized work will increase your chances of success.
Quick tip: If you’re well organized, you’ll have more spare time during which you can learn something new, nurture your social media presence, create your personal website etc.
10. STAY PASSIONATE
Lastly, but not least, if you want to become a better digital marketer, you must have a passion for your job. Otherwise you’ll end up hating it and by hating your job you just can’t improve.
Quick tip: If you need a quick tip for this one, you better start looking for another job