wersm-youtube-marketing

10 Great Insights On YouTube Marketing From Our Last #WeRSMchat

by • July 19, 2016 • Experts TalkComments Off on 10 Great Insights On YouTube Marketing From Our Last #WeRSMchat3324

Welcome to our #WeRSMChat recap – the first of its kind!

Following our interview with the brilliant Eleonora Minozzi last week, we gave you the chance to chat with her about YouTube marketing. Given the importance of video these days, we were looking forward to read your thoughts, and learn from your expertise. If you missed out on the chat, we’ve got you covered – below are the questions we asked, as well as some of the best answers!

If you like our stories, there is an easy way to stay updated:

1. We asked you what type of content usually works on YouTube videos…

…and we all pretty much agreed: YouTube videos need to educate or entertain (both if possible). The way the story unfolds is also key, as your videos need to take viewers on a (branded) journey.

2. Whilst YouTube and video marketing are widely praised, we were eager to know what you had to say about their main benefits and challenges.

Although there are plenty of benefits in YouTube marketing, Pollyanna and Tom argued that brands investing on the platform must provide consistency and originality, something that can be prove tricky over time.

3. We asked you whether brands should involve influencers for channel growth. Overwhelmingly, you answered positively: influencers can increase views, and Callum argued that influencers should be part of your marketing mix.

4. Social networks evolve quickly, so we asked you what features could be implemented on YouTube, and Eleonora came up with a great one. YouTube, hope you’re watching.

Wouldn’t it be cool?!

5. Over the last year or two, Facebook‘s been notoriously increasing its support for video, so we asked whether YouTube should be worried.

And we got mixed opinions. Yes, videos are now a core part of the Facebook product, but participants argued that both Facebook and YouTube videos serve a different purpose, and different audiences and user behaviours.

That’s a wrap! A big “thank you”  to everyone who joined and shared their insights!

Tune In Our upcoming Tweetchat, Next Sunday 8pm GMT+1

We will have yet another brilliant guest: Maya Robert from Mashable


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